1. Professional behaviour

    Treat other members as colleagues. Critique the work, not the person.

  2. Respect disagreement

    SEO is full of contested ground. Disagree with evidence and without contempt.

  3. Evidence where possible

    Show your data, method and limitations. Say when something is opinion or anecdote.

  4. Declare affiliations

    Disclose when you discuss a client’s site, your own company, an affiliate tool, a sponsored product or any commercial relationship.

  5. No spam or link schemes

    No mass self-promotion, no link exchanges, no selling backlinks, no PBN offers and no paid guest-post marketplaces.

  6. No copied content

    Contribute your own work. Quote and attribute sources properly.

  7. No harassment

    Harassment, discrimination and personal attacks lead to removal.

  8. No confidential client information

    Anonymise where needed and never share data you do not have permission to publish.

  9. No fabricated case studies or fake results

    Invented outcomes damage everyone’s credibility. Moderators remove them and may suspend the account.

Self-promotion policy

You may mention your company, services, tools and projects when they add context. Posts whose main purpose is promotion are held for review. Useful links in useful posts are fine. Member links carry rel="nofollow ugc" by default.

Moderation

Any member can report content. Moderators may hide or remove content, close discussions and suspend accounts. Actions are logged. Decisions can be appealed through the contact page.